From UA to GA4: Managing your reporting expectations – Search Engine Land
I’ll be blunt. Google Analytics 4 has caused agencies and businesses plenty of headaches in the past year.
The only guarantee over the next few weeks is that it will get worse before it gets better.
The sunsetting of Universal Analytics is tomorrow, July 1 (and may have already passed by the time you are reading this).
Many businesses are in for a shock when they start looking at their GA4 reports as their source of truth if they haven’t already. Spoiler: most haven’t yet!
There’s no doubt that GA4 offers many new reports and insights that UA struggled with (user funnel reporting) or flat out couldn’t provide (hello, data-driven attribution and predictive analytics!).
But those accustomed to using UA reporting for several years must adapt very quickly.
Where did my reports go?
Although you can go deeper into Google Ads campaign metrics once you become comfortable, more custom reporting is required than exploring similar data in UA.
In UA, there is a Google Ads tab in the acquisition…
The post From UA to GA4: Managing your reporting expectations – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/06/30/from-ua-to-ga4-managing-your-reporting-expectations-search-engine-land_2023063047010.html
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