From Keywords to Context: AI and the Future of Search Optimization – CMSWire
The Gist
- ChatGPT Search shakes up SEO. OpenAI’s AI-driven search introduces citation panels and natural language results, offering a new take on search optimization.
- Marketers face evolving strategies. From nuanced keyword research to diverse content formats, AI is reshaping how brands approach visibility.
- Google’s dominance faces challenges. AI-enhanced search from competitors like OpenAI raises stakes, but Google invests in cloud and ads to maintain its lead.
The “mic drop” in online search news came last July. OpenAI created a waiting list for the beta of SearchGPT, its search engine meant to challenge the pantheon of search engines, namely Duck Duck Go, Yahoo, Bing, and of course, Google.
OpenAI had been silent for months about SearchGPT since the beta launch. The hints of a broken silence came when the PressGazette reported a comment from Varun Shetty, OpenAI’s head of media partnerships. The comment was made during a news publisher conference. Shetty mentioned that…
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source: https://news.oneseocompany.com/2025/01/06/from-keywords-to-context-ai-and-the-future-of-search-optimization-cmswire_2025010659744.html
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