From Google to TikTok: The Rise of Social Search – AdNews
Suzie Shaw, CEO at socially-led creative agency We Are Social Australia
Googling has become the generic term for searching the internet.
But in reality, Australians are increasingly doing their searches on Instagram, or TikTok.
While traditional search engines are still popular, social platforms are increasingly becoming an alternative, with users augmenting their Googling behaviour, with social searches.
As highlighted in We Are Social’s Digital 2023 Australia report, in partnership with Meltwater, 61.5% of users aged 16 to 64 say social is a key source of information, with almost 1 in 3 internet users visiting social networks to look for information about brands and products – a growing trend, up by 7% since last year.
Even Google have noted the trend, with senior vice president, Prabhakar Raghavan, remarking at a recent conference, “almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.”
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The post From Google to TikTok: The Rise of Social Search – AdNews first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/04/02/from-google-to-tiktok-the-rise-of-social-search-adnews_2023040242944.html
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