From Boomers to Gen Z: The surprising ways US News Media is … – What’s New in Publishing
Recent PEW research on news consumption across platforms in the US shows that older generations are rapidly becoming more digitally savvy
Earlier this month, we held our first Future of News Seminar in North America. News media leaders from organisations including ABC News, Gannett, New York Times, AJC, Axios, News Product Alliance and Newscorp gathered in New York City to share how they address the changing needs of readers across generations.
The cross generational divide
There is no silver bullet on how to approach this divide best. Older generations still prefer more traditional news media like TV and print publication.
However, recent PEW research on news consumption across platforms in the US shows that these older generations are rapidly becoming more digitally savvy. This is good news in a world where publishers are focusing mostly on digital growth.
The even better news is that these generations are also expected to have more disposable income than…
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