Four Takeaways from Google’s Updated Link Guidance – Search Engine Journal
Google’s expanded guidance on links tracks surprisingly close with what is known about their algorithms and with HTML best practices
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Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML.
Here are four takeaways found in Google’s updated SEO Link Best Practices.
1. Title Attribute Can Work Like an Anchor Text
Google can use the Title attribute if the anchor text is missing.
The title attribute applied to a link element can be used in place of an anchor text if the anchor text is missing.
For example, Google would use the title attribute in the following link as an anchor text:
Here’s a normal link with an anchor text:
<a href="https://www.example.com/">Example Anchor Text</a>
This is a link that’s missing an anchor text…
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source: https://news.oneseocompany.com/2023/02/17/four-takeaways-from-googles-updated-link-guidance-search-engine-journal_2023021740788.html
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