Forget Your Content Marketing Consultant – Here Are 3 Tips For Free – The Drum
Gavin Jordan is the publishing manager of Open Mic – The Drum’s self-publishing content marketing platform. For The Drum’s Content Marketing in Focus, he shares his top content marketing tips.
It’s no secret: content marketing pays. With 82% of marketers leveraging content marketing and millions of pieces of content published online each day, cutting through the noise has never been harder.
So when the content marketing consultants pull up in their sports cars, draped in their fur coats and designer suits, offering you the Holy Grail of real life audience engagement, is it any wonder they come with a $675-a-day price tag?
Well, close your wallet. These are hard times. Here are my top three content marketing tips for free.
1. Ensure your content has genuine value
All content marketers know that content should be valuable. But what ‘valuable’ means in practice isn’t always clear. If your company is offering a solution to a problem, and your content is directing readers to that…
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