Forget SEO: Why ‘AI Engine Optimization’ may be the future – VentureBeat
According to founder, investor and longtime industry analyst Jeremiah Owyang, Bill Gates’ vision of a personal AI is coming.
Sign up for VB Daily
That future is one that will disrupt SEO and e-commerce and require marketers and creators to move beyond optimizing traditional search engines to optimize AI, he told VentureBeat in an interview. And, it means planning for disruption and developing new strategies now.
Women in AI Breakfast Panel 2023
This is a modal window.
No compatible source was found for this media.
“The advertising model as we know it — getting people to go to your website and view it — that’s going to break…I don’t see how that sustains,” he said.
AI agents and foundational models, instead, will capture the ad dollars as advertisers pay to get their messages included in generated responses.
Event
VB Transform 2023 On-Demand
Did you miss a session from VB Transform 2023? Register to access the on-demand library for all of our featured sessions.
“For…
The post Forget SEO: Why ‘AI Engine Optimization’ may be the future – VentureBeat first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/08/14/forget-seo-why-ai-engine-optimization-may-be-the-future-venturebeat_2023081448927.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.