For Gen Z, TikTok is more than entertainment. It’s a search engine. – Mashable

Zach Carter, a 24-year-old brand strategist from Los Angeles, curates his searches to which social platform he’s on. “I’ll go to TikTok for fashion, food, or culture because I know the user base of the app provides that content, whereas on Twitter I’ll search for the news.” Carter isn’t the only one: Increasingly, young people are using social media platforms like TikTok and Instagram to search for things to do and places to try, even seeking out news and important information, rather than consulting traditional discovery tools like Google Search and Google Maps.

According to TechCrunch, Google’s Prabhakar Raghavan, a senior vice president in charge of Google Search, said, “In our studies, something like almost 40 percent of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.” He’s referring to a survey of U.S. users, ages 18 to 24.

As someone within that age group, the statistic doesn’t surprise me….

Read Full Story: https://mashable.com/article/gen-z-tiktok-search-engine-google

The post For Gen Z, TikTok is more than entertainment. It’s a search engine. – Mashable first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/07/31/for-gen-z-tiktok-is-more-than-entertainment-its-a-search-engine-mashable_2022073125437.html

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