Follow Our Content Audit Process for 2023 (Template Included)
Not everything you publish will be a homerun.
Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating.
But you don’t have to leave these pages to die a slow, painful death. You can revisit them, figure out what went wrong, and take action to improve their performance. This is the content audit process in a nutshell.
Let’s go through how to do one using our template and interactive process.
Using WordPress
Our SEO WordPress plugin automates and handles many of the steps in the content audit process below.
Every content audit process is roughly the same. You ask questions to figure out what, if anything, is holding your content back, then make improvements in thoseareas.
To do this, you need two things:
- A list of pages toaudit
- A robust* content audit process
Sidenote.
*I can’t stress how important this is. Most content audit processes are far too basic and lead to harmful recommendations.
Getting a list of pages is easy and free with an Ahrefs Webmaster Tools (AWT) account. Just crawl your website with Site Audit, go to the “Bulk export” tab, and export “Internal HTML URLs, status code200.”
You can then just copy and paste the URLs (“URL” column) into our content audit template:
That said, if you have thousands of pages, it may not be the best use of your time to audit them all. I recommend following the 80/20 rule and auditing the...
source: https://news.oneseocompany.com/2023/09/15/follow-our-content-audit-process-for-2023-template-included_2023091550193.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.