Five ways to harmonize PPC and SEO to boost ROI – Search Engine Land
Everybody’s feeling the pinch. Lingering recession worries mean budgets remain under close scrutiny, and digital marketers must show ROI for every move they make. CEOs are now looking at all investments under the microscope, which means CMOs should be investing in solutions that are part of a wider strategy and, more importantly, deliver financial ROI.
Data from Gartner shows that CEOs are planning more investment in digital than ever before, and they expect dividends in the form of top-and-bottom-line financial impact. For the search marketer, that demands a laser focus on consumer intent. Brands must lean heavily into the performance channels with the highest intent. That makes search a priority, and within search, Google looks to remain dominant, with ad revenue in the hundreds of billions and almost 60% of the global search ad market.
Search (both paid and organic) is high-intent by definition because users are actively looking for specific products and services and clearly…
The post Five ways to harmonize PPC and SEO to boost ROI – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/03/14/five-ways-to-harmonize-ppc-and-seo-to-boost-roi-search-engine-land_2023031441960.html
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