February 23, 2023  SEONews
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Five tips to help video optimization boost your landing page conversions


30 second summary:

  • According to several studies, videos help engage your page visitors, help them better remember your value proposition and help them make purchase decisions
  • When creating marketing videos to add to your landing page, keep them under 2 minutes and place them prominently on the page
  • Be sure to add compelling CTAs in your video to drive action
  • While on-page videos can boost engagement, they can slow down your page (which can hurt its rankings), so be sure to lazily load your videos and monitor your Core Web Vitals
  • Optimize your video page to increase its chances of ranking in Google and generate traffic and product awareness

Video marketing has been on the rise for over a decade now. Consumers are becoming increasingly accustomed to watching video content wherever they go, whether it’s on Facebook or on a product page.

Which makes one think:

Isn’t video content expected now?

Shouldn’t we be producing a video every chance we get?

However, the real question is: Will videos be a conversion igniter? or a conversion killer?

Let’s find out!

First, some tantalizing statistics…

There are many case studies and reports that claim that using a video on a landing page is a good idea to boost conversions:

  • How-to videos are the most popular type of video. According to Google itself, it is the most popular format of the video, even more popular than music or games.
  • Viewers tend to remember 95% of a message after watching a video, and only 10% after reading...


source: https://news.oneseocompany.com/2023/02/23/five-tips-to-help-video-optimization-boost-your-landing-page-conversions_2023022341067.html

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