Five predictions that could define the kids market in 2023 – Kidscreen
TikTok becoming the next big search engine, sports targeting the youngest demos, and a linear comeback are some of The Insights Family’s latest prognostications.
A new year brings a new forecast of things to come, and UK-based kids research firm The Insights Family has released its latest Future Forecast 2023 report today, covering the trends it expects to play out in the industry this year.
Some of them are familiar—streamers could bundle their services together, and NFTs could get bigger—but there are also some brand-new ones to note.
1. TikTok as the go-to search engine
Move over, Google: Kids may start flocking to social platforms that feature short, bite-sized clips—such as TikTok, Instagram and YouTube Shorts—for news and to get their burning questions answered. In Q3 2022, there was a 125% increase in the number of kids ages 10 to 18 who reported watching informative content on TikTok.
Lots of them are on the social platform already, of course—globally, 40% used it in 2022,…
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source: https://news.oneseocompany.com/2023/01/09/five-predictions-that-could-define-the-kids-market-in-2023-kidscreen_2023010939009.html
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