Five Pages Every Website Must Have – Financial Advisor Magazine

As a financial advisor, you know your website is critical to your online presence. It’s the foundation of your marketing, serving as the home base where prospects and clients find you.

That means the site needs to be as effective as possible, using the best design and marketing ideas to turn prospects into clients and create the best user experience.

To help you along the road to success, I’ve put together a quick list of the top five pages every site needs to have to be effective, as well as a few ways to improve their performance.

1. Home Page
Your home page gives people their first impression of you. Its job is to greet and inform visitors while guiding them to take action. The details you choose determine whether a visitor explores or clicks the “back” button. That makes the home page the most important page on your site.

Great home pages contain several elements, but there’s a rule you can use to see if they are working: the “five-second rule.” Here, you navigate to your home…

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