Filling the sales funnel – SBN – Smart Business Network

When business leaders think about digital marketing, many just think about large-scale retail brands. But every company should be thinking about how to fine tune its digital marketing strategy.

It could be link building, or optimizing your company’s presence in search engines. Or getting phone ads to interested buyers (for B2C) or specific career-affinity groups (for B2B). Or maybe your best tool is social media marketing. Whatever it is, small and mid-sized businesses should embrace digital marketing, as the timing has never been better for it.

Small B2B companies used to rely on tradeshows and industry events to fill the top of the sales funnel. But with many events are cancelled or scaled down because of COVID, think about reallocating some of that money to digital. A strong digital marketing presence fills the top of the sales funnel with qualified prospects, and a coordinated marketing automation platform helps track success.

Baby boomers who were the procurement…

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source: https://news.oneseocompany.com/2022/07/27/filling-the-sales-funnel-sbn-smart-business-network_2022072724801.html

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