Fear creates urgency: Big tech’s move into healthcare can lead to a better system for all – MedCity News

To position the healthcare system for long-term success, traditional healthcare providers must tap into new disruptive forces to create navigable, discoverable, accessible, and personalized experiences for patients who now expect a new consumer-centered model of care.

The traditional model of healthcare delivery has reached a breaking point. Ongoing patient surges, workforce shortages, and unstable financial conditions have exacerbated longstanding inefficiencies within the U.S. healthcare system. Disruption from outside entities is now a necessity.

Amazon’s acquisition of One Medical is the latest move emphasizing big tech’s strengths in critical areas the traditional healthcare model lacks – accessibility, efficiency, and innovation. Competitive non-traditional forces and the pandemic have led to a great awakening emphasizing the valuable role consumer-facing technologies can play in delivering high-quality, accessible, and affordable care. Healthcare consumers now expect…

Read Full Story: https://medcitynews.com/2022/10/fear-creates-urgency-big-techs-move-into-healthcare-can-lead-to-a-better-system-for-all/

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