Facebook overhauls its feed to be more like TikTok — and adds a throwback chronological option – NBC News

Facebook is borrowing an idea from social media newcomer TikTok and putting more looping videos in its feed, a sign of the growing importance of the medium to pop culture.

Mark Zuckerberg, CEO of Facebook’s parent company Meta, said Thursday that users would begin seeing an overhauled look when they open its mobile app, with different options including a main feed, a feed with friends’ posts only and a feed focused on groups.

The shakeup follows a period of slowing growth for Facebook, which despite being among the most-downloaded apps in the world, is increasingly a place for older people as younger, trend-setting generations defect to competitors.

“The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about,” Zuckerberg said in a Facebook post.

Meta-owned Instagram already works that way for some users, who may see looping videos known as Reels in a feed that used to be only posts from people…

Read Full Story: https://www.nbcnews.com/tech/tech-news/facebook-overhauls-feed-tiktok-adds-throwback-chronological-option-rcna39312

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source: https://news.oneseocompany.com/2022/07/21/facebook-overhauls-its-feed-to-be-more-like-tiktok-and-adds-a-throwback-chronological-option-nbc-news_2022072124066.html

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