Facebook: Have you tried turning it off and on again; Tuesday’s daily brief – Search Engine Land

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Good morning, Marketers, and what is content?

I’ve been chatting with someone on the marketing ops side of marketing a few times a month just to get an idea of how they think the upcoming cookieless world will affect things on their end. She was telling me about tagging and attribution in the many CRMs that she helps clients with and the conversation drifted to what happens in “the middle.”

Her work encompasses the beginning (planning campaigns and tagging) and the end (collecting attribution data and making decisions based on it). But she didn’t have a lot of insight into the middle. Her assumption was that all SEO and PPC were essentially just “content.”

We walked through the technical basics of SEO and PPC and she asked, “So does…

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The post Facebook: Have you tried turning it off and on again; Tuesday’s daily brief – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2021/10/05/facebook-have-you-tried-turning-it-off-and-on-again-tuesdays-daily-brief-search-engine-land_202110055957.html

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