Exploring Bing Chat, an AI-Powered Search Engine

Microsoft has updated its search engine, Bing, with artificial intelligence (AI) technology powered by OpenAI’s GPT-4 model.

This means that you can now chat with Bing. And that, in addition to the regular list of links, the search engine can also summarize data on the internet to answer your questions.

Like this:

Let’s dive into what Bing AI is and how you can use it to support your content creation efforts.

What Is Bing AI?

Microsoft launched the new AI-powered Bing in February 2023, along with an updated version of the Microsoft Edge browser.

The new Bing uses GPT-4, the latest iteration of OpenAI’s Generative Pre-trained Transformer (GPT) large language model (LLM). It’s the follow-up to GPT-3.5, which ChatGPT uses.

This major update offers users new ways to search.

Searchers can now also use Microsoft’s Bing AI chatbot to get concise, AI-generated responses.

Users can still use the traditional search bar. But even those have been updated.

Some search results pages now feature AI-generated snippets.

And as of August 29, 2023, these updates are now available on all browsers.

Let’s take a look at all the new features the new Bing has to offer.

3 Bing AI Features

Bing has three new AI-powered features. Each one allows for a different way to use the search engine.

1. Bing Chat

Bing Chat is an in-browser AI-powered chatbot. It can respond to diverse prompts effectively, concisely, and conversationally.

It works just like ChatGPT, but can provide more up-to-date...