Explained: Know all about visual search and how different platforms use it – Times of India

For example, whenever a user captures the image of an object using Google Lens, the software identifies the object in the picture and offers information and search results for the same. Representatitve Image

Most internet users are familiar with text and voice searches which they use while browsing across multiple search engines and social media platforms. Meanwhile, another type of web searching known as visual search is also available for users. This form of searching the web is comparatively less used despite being around for many years. Multiple popular search engines and social media platforms like — Google, Bing, Snapchat, Amazon and others offer visual searches with their services. In 2018, research conducted by a US-based artificial intelligence company ViSenze concluded that 62% of millennials (in the UK and US) preferred visual search over all other search types. Here we will discuss what visual search is and how websites can use this form of web searching for its…

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