Experts on How Australian and New Zealand Online Retailers Can … – Digital Journal
Australian and New Zealand online retailers have a significant opportunity to grow their businesses by adopting a multi-channel marketing strategy.
BRISBANE, AUSTRALIA / ACCESSWIRE / April 9, 2023 / According to Zib Digital, the leading digital marketing agency Brisbane-wide, many online retailers in Australia and New Zealand are failing to capitalise on the potential of multi-channel marketing.
A recent study from e-commerce company Cart.com found that over 80% of consumers in Australia and New Zealand use multiple channels to make purchasing decisions. Zib Digital says this means businesses need to have a presence across various channels to reach their target audience effectively. However, many retailers in this region focus their marketing efforts solely on one or two channels, missing out on potential customers.
Zib Digital recommends that Australian and New Zealand online retailers focus on a cohesive multi-channel marketing strategy that incorporates social media, email…
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