Expanded text ads are disappearing: Don’t disappear with them – Search Engine Land

This article is a contribution from the Search Engine Land mentorship program PPC mentee Luna Rocha. You can read more about the mentorship program and the partnerships for the 2021 cohort here.

Luna Rocha is a Targeted Display Specialist at Gatorworks, a full-service digital marketing agency based in Baton Rouge, Louisiana. She brings five years of experience in strategic search campaign implementation and optimization with a keen focus on ROAS.

If you keep up with search industry news, you may have heard that Google is soon phasing out the tried-and-true expanded text ads (ETAs) that have widely been the standard in search. With this move, Google is following the industry-wide trend towards automation. ETAs and their forerunners, Standard Text ads, have been the default since Google Ads launched. This upcoming change is a step in a brand-new direction.

Responsive search ads will be the new default for search ads. Savvy advertisers may have foreseen this update: ETAs have been…

Read Full Story: https://searchengineland.com/expanded-text-ads-are-disappearing-dont-disappear-with-them-375799

The post Expanded text ads are disappearing: Don’t disappear with them – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2021/11/04/expanded-text-ads-are-disappearing-dont-disappear-with-them-search-engine-land_202111048244.html

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