#Exclusive: 5 ways brands can take advantage of the TikTok as a … – Bizcommunity.com

Most marketers think of TikTok as competing for users and digital marketing spend with the likes of Instagram, YouTube and Snapchat, but with a growing portion of Generation Z consumers turning to TikTok as their social media platform of choice, it is increasingly, if inadvertently, capturing traffic that would usually go through web and mobile search on Google.

Source: Search Engine Journal Search Engine Journal a growing portion of Generation Z consumers turn to TikTok as their social media platform of choice

With nearly 12 million users in South Africa — 55% of them born after 1996 — TikTok has organically grown into a one-stop destination for all kinds of content.

Along with lip-syncing videos and viral dance clips, TikTok has attracted communities and content creators that span every field of human interest.

The platform has become an immense repository of information about everything from DIY, finance, fitness and cooking to travel, entertainment and news.

The content is…

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source: https://news.oneseocompany.com/2023/08/08/exclusive-5-ways-brands-can-take-advantage-of-the-tiktok-as-a-bizcommunitycom_2023080848650.html

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