Ex-Google exec: Giving traffic to publishers ‘a necessary evil’ – Search Engine Land
A new profile of Elizabeth Reid, the head of Google Search, confirms that Google is moving away from its longstanding model of sending its users to websites. As one former unnamed senior executive put it: “Giving traffic to publisher sites is kind of a necessary evil.”
As for the iconic Google Search bar? It will slowly lose prominence in the Google Search experience, due to the continuing growth of voice and visual search, Reid said.
Necessary evil. Google has been increasingly focused on keeping users inside Google properties, reducing the need to click through to external sites. A former Google senior executive told Bloomberg that supporting publishers was incidental to Google’s larger aims:
- “Giving traffic to publisher sites is kind of a necessary evil. The main thing they’re trying to do is get people to consume Google services.”
- “So there’s a natural tendency to want to have people stay on Google pages, but it does diminish the sort of deal between the publishers and Google…
The post Ex-Google exec: Giving traffic to publishers ‘a necessary evil’ – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/25/ex-google-exec-giving-traffic-to-publishers-a-necessary-evil-search-engine-land_2025032560538.html
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