Every YES Begins with a KNOW: Utilize Digital Information to Build Stronger Relationships – School Transportation News

INDIANAPOLIS – Transportation leaders were trained at STN EXPO Indy on using good old-fashioned interest as well as leveraging the internet to gather information in order to build better team relationships and business connections.

“You need to do your homework before you meet with people,” stated digital expert Sam Richter during Saturday’s Transportation Director Summit at Topgolf in Fishers.

He advised attendees that before they meet with their employees, superintendent, school board, customers, or vendors to find out what’s important to them and let them talk about themselves, which builds connections and relationships.

“Before I meet with people, I do a little homework and say, ‘Guess what I found?’ It gets people’s attention. Follow up with, ‘Tell me a little bit about that.’ And then I shut up and listen. People love to talk about themselves. Give them the opportunity to do it,” Richter told attendees.

The benefit of letting other people talk about themselves is that we…

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