European Regulators Say Google Should Break Up Its Digital Ad … – SHOOT Online
European Union regulators hit Google with fresh antitrust charges last week, saying the only way to satisfy competition concerns about its lucrative digital ad business is by selling off parts of the tech giant’s main moneymaker.
The unprecedented decision to push for such a breakup marks a significant escalation by Brussels in its crackdown on Silicon Valley digital giants, and follows a similar move by U.S. authorities seeking to bust Google’s alleged monopoly on the online ad ecosystem.
The European Commission, the bloc’s executive branch and top antitrust enforcer, said its preliminary view after an investigation is that “only the mandatory divestment by Google of part of its services” would address the concerns.
The 27-nation EU has led the global movement to crack down on Big Tech companies — including moving closer to groundbreaking rules on artificial intelligence — but it has previously relied on issuing blockbuster fines, including three antitrust penalties for Google…
The post European Regulators Say Google Should Break Up Its Digital Ad … – SHOOT Online first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/06/19/european-regulators-say-google-should-break-up-its-digital-ad-shoot-online_2023061946307.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.