Europe agrees on big new package of tech rules – Axios

European regulators have come to an agreement on major competition rules that could force the world’s biggest tech platforms, including Google, Apple, Facebook, Amazon and Microsoft, to reshape big chunks of their business.

Why it matters: Among many other provisions, the rules —

• require companies to obtain “explicit consent” to target ads based on personal data;
• require that instant messaging platforms like Apple’s iMessage and Meta’s WhatsApp exchange messages with smaller services;
• and require large platforms to give users freedom to select a browser, search engine and personal voice assistant of their choice.

Driving the news: Negotiations over the Digital Markets Act, which aims to address what the European Union sees as a lack of competition in the digital economy, wrapped up Thursday in Brussels.

• The European Parliament aims to pass the proposal by the summer. Gaining passage for the act, which was first introduced in 2020, is a top priority for current EU president…

Read Full Story: https://www.axios.com/europe-agrees-on-big-new-package-of-tech-rules-a1a0bc8b-3ff1-48ee-93bf-56f7b7f7ef2f.html

The post Europe agrees on big new package of tech rules – Axios first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/03/24/europe-agrees-on-big-new-package-of-tech-rules-axios_2022032416742.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.