Etsy Upgrades Search to Lose ‘Tyranny of Choice’ – PYMNTS.com
Etsy has been investing in upgrades to its search functions to relieve its customers of what CEO Josh Silverman calls “our tyranny of choice.”
Speaking to investors on a third-quarter earnings call Wednesday (Nov. 2), Silverman described feedback he’d seen from a shopper who passed on his purchase after his search for lamps yielded 400,000 results.
“That’s why it’s so important that we narrow search results and get you to the good stuff fast, especially challenging since each person has their own idea of what the good stuff is,” he said. “We need world-class search technology married with world-class personalization.”
To streamline the search process, Etsy began to put signals in its search engine tied to quality, things like price, seller reviews, on-time shipping, and customer responsiveness.
“In this way, we don’t simply prioritize items that match your search query, but rather items that are the most likely to result in a delightful purchase experience,” Silverman said.
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source: https://news.oneseocompany.com/2022/11/03/etsy-upgrades-search-to-lose-tyranny-of-choice-pymntscom_2022110335060.html
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