EtherMail Offers a Lifeline to Web3 Projects Stranded by MailChimp – Press release Bitcoin News – Bitcoin News

PRESS RELEASE. MailChimp’s recent decision to suspend newsletter services for crypto businesses expresses the widening chasm between web2 and web3 and the pronounced importance of a robust communications bridge between both realms. In recent weeks, many crypto and NFT projects were abruptly informed by MailChimp – in a matter-of-fact manner – that the risk associated with their account was “too great for us to support sending.” The breadth of this comprehensive policy means that many highly sophisticated and legitimate companies will no longer have a direct line of communication with the holders of their assets. This opens a new paradigm for anonymous and encrypted wallet-to-wallet communication.

Some web2 giants have a sense of trepidation regarding their involvement in the rapidly evolving web3 ecosystem. Often with emerging trends, there is a tendency for significant players to ‘let it play out, and if it catches on, we’ll buy out the pioneering companies’; this has been a…

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