Espresso Martini Perfume Launches, Kahlúa and Absolut Collab – Entrepreneur
Key Takeaways
- Kahlua and Absolut are teaming up to make $105 cocktail-inspired scent.
- The collaboration follows a resurgence in the drink’s popularity.
The espresso martini (a cocktail consisting of vodka, coffee liqueur, and espresso), has been a trendy drink order for the last few years—but it was actually invented in 1983.
Now, in celebration of the 40th anniversary of the beverage, Absolut Vodka and Kahlúa coffee liqueur teamed up to create a fragrance called “No. 83,” inspired by the year the caffeinated cocktail was invented.
The scent, which costs $105, has notes of dark chocolate, sugar cane rum, arabica coffee, velvety foam, benzoin, night musk, and decadence, was inspired by the drink’s origin story, according to Imaginary Authors, the company distributing the scent.
According to Imaginary Authors, the drink was created in a London bar in 1983 following an exchange between a supermodel and a bartender.
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source: https://news.oneseocompany.com/2023/11/07/espresso-martini-perfume-launches-kahla-and-absolut-collab-entrepreneur_2023110752276.html
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