Entity SEO: The definitive guide – Search Engine Land

This article was co-authored by Andrew Ansley.

Things, not strings. If you haven’t heard this before, it comes from a famous Google blog post that announced the Knowledge Graph.

The announcement’s 11th anniversary is only a month away, yet many still struggle to understand what “things, not strings” really means for SEO.

The quote is an attempt to convey that Google understands things and is no longer a simple keyword detection algorithm.

In May 2012, one could argue that entity SEO was born. Google’s machine learning, aided by semi-structured and structured knowledge bases, could understand the meaning behind a keyword.

The ambiguous nature of language finally had a long-term solution.

So if entities have been important for Google for over a decade, why are SEOs still confused about entities?

Good question. I see four reasons:

• Entity SEO as a term has not been used widely enough for SEOs to become comfortable with its definition and therefore incorporate it into their vocabulary.

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The post Entity SEO: The definitive guide – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/04/06/entity-seo-the-definitive-guide-search-engine-land_2023040643142.html

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