Entities In SEO: What Are They And Why Do They Matter? – Search Engine Journal

There is a lot of confusion about how SEO pros should both understand and, more importantly, leverage “entities” in SEO.

I understand where this comes from, especially with the traditional approach to SEO being around words and phrases.

Indeed, most of the algorithms that the first wave of SEO pros (like me) grew up with had no concept of an “entity” in search. SEO principals – from content writing to anchor text in links to SERPs tracking – were (and largely still are) keyword-driven, and many people still find it hard to understand what has changed.

But over the last decade, all search has been moving towards understanding the world as a string of words and as a series of interconnected entities.

Working with entities in SEO is the foundation for a future-proof search strategy.

They are also important for a future with generative AI and ChatGPT.

This article talks about why. It covers:

• What are entities?
• What is the Knowledge Graph?
• A brief history of entities in search:…

Read Full Story: https://news.google.com/rss/articles/CBMiNmh0dHBzOi8vd3d3LnNlYXJjaGVuZ2luZWpvdXJuYWwuY29tL2VudGl0eS1zZW8vNDkyOTQ3L9IBAA?oc=5

The post Entities In SEO: What Are They And Why Do They Matter? – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/08/29/entities-in-seo-what-are-they-and-why-do-they-matter-search-engine-journal_2023082949544.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.