Enterprise SEO: Why ‘best practices’ won’t cut it and what to do instead – Search Engine Land
Many SEO professionals lean on “best practices” in their SEO efforts.
But when optimizing JavaScript-based enterprise websites for site speed, you need more than “best practice.”
Here’s why standard solutions don’t always apply to enterprise sites and what you can do instead.
Improving site speed: Migrating to server-side rendering isn’t always the right answer
Imagine going to the CEO (or anyone in senior leadership) and advising them, “We need to change our website to server-side rendering (SSR).”
They ask you, “Why?” and the only answer you can give them is, “Because it’s best practice to improve site speed.” You would, likely literally be laughed out of the room.
The business implications and costs associated with SSR migration are not worth the high effort and low impact.
Unless an enterprise website is built from the ground up to be server-side rendered or is going through a website migration already, there’s rarely a reason to migrate to SSR.
Think about some of the soft and…
The post Enterprise SEO: Why ‘best practices’ won’t cut it and what to do instead – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/03/enterprise-seo-why-best-practices-wont-cut-it-and-what-to-do-instead-search-engine-land_2023070347131.html
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