Enhancing Search Experience Using Generative AI – Free Press Journal
In the rapidly evolving digital age, the way users search for information has transformed significantly. Traditional search engines, while effective in their early days, are now facing limitations in understanding the complex and nuanced queries of today’s users. Rama Krishna says, in my perspective, the integration of Generative AI (Gen AI) into search technologies is not just an upgrade—it’s a necessary evolution that is reshaping the entire search experience.
The Changing Landscape of Search
Historically, search engines have relied heavily on keyword-based algorithms. These systems, though efficient for straightforward queries, often struggle with complex or ambiguous user requests. The expectation now is for search engines to not only retrieve information but to understand and interpret the intent behind each query. This is where Gen AI comes into play. With its advanced language models, Gen AI can process and generate human-like text, providing a more interactive and intuitive…
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source: https://news.oneseocompany.com/2025/01/27/enhancing-search-experience-using-generative-ai-free-press-journal_2025012759977.html
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