ENGINE Media Exchange (EMX) Announces Success of Cookieless Data Connected Marketplace™ – PRNewswire
NEW YORK, Oct. 13, 2021 /PRNewswire/ — ENGINE Media Exchange (EMX), a leading SSP and end-to-end technology and programmatic solution, today announced preliminary results of the EMX Data Connected Marketplace, showcasing the effectiveness of applying data at the SSP level. EMX Data Connected Marketplace allows advertisers and publishers to onboard data as well as utilize data from multiple data partners including ENGINE Insights. Advertisers and publishers benefit from precise targeting, greater scale, and accurate pre-campaign forecasting, including CTV and omnichannel environments leveraging EMX’s SSP and the ENGINE Device Graph+.
The EMX Data Connected Marketplace is available for both managed service clients and programmatic buyers via a Data Connected Private Marketplace (PMP). This solution has been leveraged in over 150 campaigns, demonstrating EMX’s ability to offer scale and precise targeting through EMX direct supply. This solution is particularly beneficial for niche…
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