Embrace Performance Marketing – Search Engine People
Unlock the secret to doing more with less.
Authored by
VP Digital Strategy
Brad Camus
VP Client Performance
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Tom Romhanyi
CRO Lead
Wisam Abdulaziz
VP Technology
If you’re applying the principles of performance marketing to paid advertising alone, you’re limiting your ability to impact business goals: severely.
To say that the market dynamics are unpredictable is putting it mildly. And all signs indicate that another major recession might be right around the corner.
Chief Economists Outlook warns to expect weak economic growth and high inflation.
Even if we set the numbers aside, not that we would ever recommend that; the reality we live in today speaks for itself. Layoff announcements continue to dominate the news cycle. Some of the biggest brands with strong financial track records continue tightening their purse strings. And many growth-scale businesses continue seeking new ways to overcome the hurdles that come with limited budgets.
While the…
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source: https://news.oneseocompany.com/2023/07/18/embrace-performance-marketing-search-engine-people_2023071847751.html
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