eMarketer Attributes Google’s Decreasing Ad Revenue To TikTok’s Success – Digital Information World

On a recent episode of the Behind The Numbers podcast, Rachel Hasson and Paul Verna sit down and discuss Google’s diminishing ad returns and whether or not some of this can be linked back to TikTok’s success.

Behind The Numbers is a podcast co-sponsored by Insider Intelligence and eMarketer, both being major platforms of tech-related information and insight. Behind The Numbers may only deal with tech, but offers detailed analyses into the subject matter, discussing both news updates as well as their wider impact and implications on the marketplace and consumers as a whole. Let’s take the recent episode as an example of this behavior. While I can only offer a footnotes version of what was discussed in the twenty-one-minute episode, which can easily be accessed via the eMarketer website or the Podbean app, the gist of it revolves around taking a look at data from Google’s own published net ad revenue across the years, and discussing whether or not this is linked to TikTok taking much…

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source: https://news.oneseocompany.com/2022/05/07/emarketer-attributes-googles-decreasing-ad-revenue-to-tiktoks-success-digital-information-world_2022050719321.html

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