eDreams ODIGEO delivers greater personalization for travelers with new AI-powered technology – Yahoo Finance

– New iteration of AI-powered technology has resulted in higher accuracy (+17%) in providing tailor-made travel proposals to travelers

– Following this enhancement, the vast majority of returning users (72%) now order the first recommended travel option when they search via the eDreams ODIGEO travel brands

– The Company’s travel search engine is powered by a complex set of algorithms that make predictions on the travel proposals that better meet each individual traveler, considering their previous selections together with additional data points

– This proves the success of the business in personalizing at scale and an individual level with AI

BARCELONA, Spain, Feb. 16, 2022 /PRNewswire/ — eDreams ODIGEO, one of the world’s largest online travel companies and the second-largest in terms of flights globally, today announced that it has achieved greater personalization for travelers following the deployment of a new iteration of the AI technology that powers its travel search engine….

Read Full Story: https://finance.yahoo.com/news/edreams-odigeo-delivers-greater-personalization-131100334.html

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source: https://news.oneseocompany.com/2022/02/16/edreams-odigeo-delivers-greater-personalization-for-travelers-with-new-ai-powered-technology-yahoo-finance_2022021614335.html

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