May 16, 2023  SEONews

(EDITORIAL from Korea Herald on May 17) – Yonhap News Agency

Untrustworthy service
Keyword recommendation may become hotbed for public opinion manipulation

Daum, a web portal under Kakao, started showing trending keywords right below the search bar on May 10. Naver is scheduled to launch a similar service in the second half of this year.

A few years ago, the portals discontinued their “real-time search trends” services amid controversy that they could be abused by specific groups to manipulate public opinion. They seem to have resurrected the services under new names.

The keyword recommendation service arouses concerns that the portals could foster consumption of incendiary news, creating a breeding ground for public opinion manipulation and instigation.

The Ministry of Culture, Sports and Tourism said Sunday that it was paying attention to concerns and criticisms about the recommendation of trending keywords. It also said that it would develop legal steps and policies to create an environment for impartial content dissemination.

This means…

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source: https://news.oneseocompany.com/2023/05/16/editorial-from-korea-herald-on-may-17-yonhap-news-agency_2023051644881.html

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