Eddy Cue reveals the three reasons Apple won’t build a search engine – 9to5Mac
Apple and Google’s $20 billion deal, which sees Google serve as the default search engine on the iPhone, is under scrutiny. As we reported this morning, the United States DOJ is continuing its case against Google’s dominance in the search industry – and that lucrative Apple agreement is a focal point.
In a new court filing this week spotted by Reuters, Eddy Cue, Apple’s Senior Vice President of Services, outlined why Apple itself would never develop its own search engine.
Cue explains that the court believes the proposed remedies in the Google case would lead Apple to “develop its own search engine or enter the Search Text Ad market” and compete with Google’s dominance. Cue, however, says “that assumption is wrong.”
Here are Cue’s reasons as to why Apple will never make a search engine:
- “Apple is focused on other growth areas. The development of a search engine would require diverting both capital investment and employees because creating a search engine would cost billions of…
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source: https://news.oneseocompany.com/2024/12/24/eddy-cue-reveals-the-three-reasons-apple-wont-build-a-search-engine-9to5mac_2024122459650.html
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