Ecosia gets a new look as it gears up for an era of green search – Yahoo Finance

More updates from not-for-profit climate action search engine Ecosia: It’s given itself its first major branding refresh since launch back in 2009 at the same time as announcing a shift from 3-year to 20-year contracts for its tree planting projects — idea being to ensure that the trees planted with profits from its search ads are “intergenerational” and can survive for the long haul.

Also today, the search engine said it’s grown global usage to 20 million monthly active users — up from 15M between mid 2019 and 2021 — and is now serving half a billion searches each month. Usage of the search engine is highest in Germany, France, the U.K. and the U.S — and Ecosia tells us it’s looking to capitalize on the opportunities presented by a growing audience of climate aware, and often young, users.

Tree planting is a popular measure for combating CO2 emissions but the notion that humanity can simply plant its way out of the climate crisis has attracted a fair amount of scepticism….

Read Full Story: https://finance.yahoo.com/news/ecosia-gets-look-gears-era-080048685.html

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source: https://news.oneseocompany.com/2022/06/09/ecosia-gets-a-new-look-as-it-gears-up-for-an-era-of-green-search-yahoo-finance_2022060921356.html

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