Ecommerce Keyword Research: A Practical Guide

What Is Ecommerce Keyword Research?

A key part of SEO strategy, ecommerce keyword research is identifying and analyzing the most relevant search terms for an online store. It can help you rank, increase visibility in the search engine results pages (SERPs) and earn more traffic.

You also want customers to find your products online. So ecommerce keyword research is essential to your site’s success.

Why Ecommerce Keyword Research Matters

Ecommerce keyword research alone won’t skyrocket your search engine rankings, but it can make all the difference.

This process will influence your future decisions in terms of content creation, digital marketing, online advertising, and more.

For example, optimizing your product pages for relevant keywords can boost website traffic and sales. At the same time, you’ll gain insight into customers’ needs, which can further improve your marketing efforts.

But that’s not all.

Along with other SEO tactics, keyword research can help you rank higher in search results over time.

The first organic result in Google Search gets 28% of all clicks. This number continues to decrease, down to 2.5% for the 10th result.

Therefore, higher search engine rankings equal more visibility and organic traffic. In the long run, these factors can lead to increased brand awareness, more sales, and bigger profits.

Keyword research for ecommerce can also help you:

• Stay ahead of the competition: Identify search terms your competitors might not be targeting
• Improve...