E-E-A-T & YMYL Lawyers: Understanding Google Search Quality Rating Guidelines for Better Rankings – JD Supra
Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy content in an online search. Google Search Quality Raters (thousands of contractors across the globe) use the Guidelines to rate page quality and provide feedback to Google which it then uses to refine its top-secret algorithm. The better the page quality, the higher the algorithm will rank the page in Google search rankings. In the Guidelines, E-E-A-T and YMYL are identified as important factors in page quality. Therefore, although E-E-A-T and YMYL may or may not be a direct search ranking factor, it’s clear that they are important in the eyes of the search giant.
Understanding E-E-A-T & YMYL for Lawyers
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authority, and Trustworthiness.
Per Google, raters must consider E-E-A-T in determining page quality. Google describes E-E-A-T as:
The first-hand e…
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source: https://news.oneseocompany.com/2024/08/13/e-e-a-t-ymyl-lawyers-understanding-google-search-quality-rating-guidelines-for-better-rankings-jd-supra_2024081357998.html
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