E-E-A-T and major updates to Google’s quality rater guidelines – Search Engine Land
Google has made significant changes to its Quality Rater Guidelines (QRG) for search.
While Google updates this document several times per year, the latest version, updated today, came with notable changes to the structure of the document, with many new sections and tables added and a total of 11 new pages worth of content.
While there are dozens of important details about what changed, arguably the most important change was the introduction of the letter E to the start of the popular acronym E-A-T.
Introducing E-E-A-T
Google is now introducing the concept of E-E-A-T, which stands for
- Experience.
- Expertise.
- Authoritativeness.
- Trustworthiness.
The addition of “experience” indicates that content quality can also be evaluated through the lens of understanding the extent to which the content creator has first-hand experience in the topic.
With this reframing of E-E-A-T, Google also states that “trust” is at the center of this concept and is the “most important member of the E-E-A-T…
The post E-E-A-T and major updates to Google’s quality rater guidelines – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/12/15/e-e-a-t-and-major-updates-to-googles-quality-rater-guidelines-search-engine-land_2022121537650.html
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