E-commerce Marketing 101: How to Maximize Sales

Marketing is one of the most important skills to learn as an e-commerce store owner. By learning marketing, you’ll always have a steady stream of new customers.

Plus, knowing the basics of marketing can get you ahead of the competition, and it’s valuable to have a base understanding if you ever hire marketing roles for your company.

In this guide, I share the five main marketing channels and how to use them, plus a few marketing tips to help you earn more and spendless.

There are five main channels you can use to promote your products. Theyare:

1. Search engines
2. Social mediasites
3. Email inboxes
4. Display ads
5. Brand affiliates

Let’s talk about how you can use each of these channels in your e-commerce marketing plan.

1. Search engine marketing (SEM)

Search engine marketing covers both organic and paid traffic from search engines like Google.

Both are important. Take Solo Stove, for example. Its online store gets over 300,000 organic visits from Google every month—plus an additional ~28,000 monthly visits from paidads:

Search engine optimization (SEO)

In order to show up organically on the first page of Google’s search results, you need to learn and implement search engine optimization practices on your website.

This includes things like:

• Figuring out what keywords people are searching for to find your products.
• Aligning with the search intent of thequery.
• Getting other websites to link to your website (aka backlinks).
• And more....