July 19, 2023 SEONews
Dufry, Perfect Corp. bring AR makeup try-on to airports – Retail Dive
Dive Brief:
- Perfect Corp. announced a partnership with travel retailer Dufry on Monday to introduce augmented reality makeup try-on tech in airports worldwide, according to a release. The virtual try-on will be made available in airport stores and online.
- Products from 15 brands including Benefit, Kylie Cosmetics and Huda Beauty are eligible for virtual try-on through the collaboration.
- The try-on tech is available at the London Heathrow, London Stansted, Manchester and Barcelona airports and Dufry plans to expand it to more airports in the future. The online experience is rolling out in 27 countries.
Dive Insight:
Virtual try-on could be a solution for travelers with limited time between flights and limited space to carry products, who want to test out a color or look before purchasing.
“Our true value for retailers is our capacity to provide hundreds of brands’ virtual SKUs to retailers wishing to engage with their consumers wherever they are,” Perfect Corp. founder and CEO…
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source: https://news.oneseocompany.com/2023/07/19/dufry-perfect-corp-bring-ar-makeup-try-on-to-airports-retail-dive_2023071947812.html
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