Don’t Be the Last to Try AI! – Little Black Book – LBBonline

Veronica Millan, global chief information officer at MullenLowe Group, and our resident web3 expert for Little Black Book, encourages the industry to quit talking about AI and begin using it

Five months ago, a creative director in our agency was talking to me about AI and how being on the precipice of this technology is taking us into the next chapter of creative advertising. So, I had to ask him if he – personally – ever used any of these products? Did he have an account with Midjourney or DALL-E 2? Had he tried an internet search using Microsoft Bing powered with ChatGPT to see what kind of conversation you can have with it?

It’s not enough to talk about. You have to try it out because AI is not just ‘coming’ to the advertising industry, it is already here. And you can’t really appreciate what the use of these AI tools can mean to your organisation until you have experienced it for yourself. Most of our industry has been exploring these AI tools for the last several months to…

Read Full Story: https://news.google.com/rss/articles/CBMiOWh0dHBzOi8vd3d3LmxiYm9ubGluZS5jb20vbmV3cy9kb250LWJlLXRoZS1sYXN0LXRvLXRyeS1hadIBAA?oc=5

The post Don’t Be the Last to Try AI! – Little Black Book – LBBonline first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/03/13/dont-be-the-last-to-try-ai-little-black-book-lbbonline_2023031341892.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.