DOJ’s Remedies to Google Search Could Knock Gen AI Efforts – Adweek
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Conquering generative artificial intelligence (AI) is the next battlefield for big tech platforms, but Google could be on the back foot thanks to the response to its dominance in search.
The proposed remedies recommended by the Department of Justice (DOJ) to rid Google of its alleged monopolistic behavior in search have the potential to hamper its future developments in gen AI.
Google, responding to the multiple potential remedies from the DOJ, naturally wants to pull focus back to the $20 billion deals it struck with Apple to keep its search on rival devices, rather than entertain some of these border topics, like data sharing with rivals and splitting up its crawlers.
“Even though data powers Google’s AI products, Google is not light years ahead in the AI race at this point, and, arguably, is a couple…
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