November 13, 2023 SEONews
DOJ investigation into Google may be ‘favorable’ for Bing, Microsoft … – Seeking Alpha
- Investment firm Bernstein said on Monday that of the potential outcomes from the Department of Justice’s antitrust lawsuit against Google’s (NASDAQ:GOOG) (NASDAQ:GOOGL), one of them could be “favorable” for Microsoft (NASDAQ:MSFT) and its Bing search engine.
- “We think a likely outcome would be a switch from default engines to choice screen, which would moderately benefit Microsoft,” analyst Mark Moerdler wrote in an investor note.
- Moerdler, who has an outperform rating on Microsoft (MSFT) and $406 price target, said that even though consumers typically send stick with the search engine they’ve used even if given a choice, it could mean a “small portion of users” may switch over.
- “If all of that can cause Bing to gain even 1-2% market share, it wouldn’t really affect Google’s 90%+ market share, but it would effectively double Bing’s search revenue,” Moerdler said.
- Despite that, Moerdler said any ruling from the case is likely to be appealed and the process could take years, so any…
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source: https://news.oneseocompany.com/2023/11/13/doj-investigation-into-google-may-be-favorable-for-bing-microsoft-seeking-alpha_2023111352509.html
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