Does HTML structure matter for SEO? – Search Engine Land

In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO.

He later clarified on Linkedin that “not mattering much” doesn’t mean “doesn’t matter at all.” Still, that didn’t stop any of the SEO controversy.

Being unable to avoid controversy, I couldn’t help but jump in – in an attempt to clarify a few common points and misconceptions I keep seeing pop up.

So, does HTML structure matter for SEO?

The answer is: It depends.

When Illyes was talking about HTML structure, he was likely referring to some of the things SEOs like to obsess about:

• The number of H1 tags on a page.
• The order of H tags.
• Whether something is a <b> or a <strong> tag.
• The use of tables versus CSS for styling.
• How high up in the source code text appears.

These are all things I’ve seen SEOs discuss over the years, and while some of them mattered in the old days of SEO,…

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The post Does HTML structure matter for SEO? – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2024/02/05/does-html-structure-matter-for-seo-search-engine-land_2024020553415.html

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