Does DALL-E Help Or Replace Agencies? Amazon Tests A Public … – AdExchanger

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Creative Unproduction

Ad agencies are among the early adopters of generative AI for work.

The big sell is the expense reduction when creative production and strategy is shifted at least in part to AI. Ideas, characters, background elements, colors and all sorts of things can be tested without being reshot (or shot at all).

But, and this is a big but, generative AI has major drawbacks. For one, while AI is great for the testing phase and to generate, like, a thousand ideas at once for a human to narrow down and sharpen, it isn’t ready for primetime. Which is to say, for consumer-facing production.

Aside from small errors (machine-generated creative, like from DALL-E, is often betrayed by its inability to depict human hands), the AI is liable to repurpose imagery or art from around the web, potentially violating IP laws.

“When it starts to generate things that are visible to our clients, that are visible…

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